Qualify
I want to become an accredited coach
I'm ready to train properly, whether I'm starting fresh or switching careers
Acquire the skills and accreditation to coach professionally
While doing the deep work to understand and change your own patterns, so you're fully equipped to help others uncover and change theirs.
Where do you want to start?
Explore more: I want to become an accredited coach
Develop
I want to deepen my coaching capability
I'm already trained and want to create deeper, more lasting change with clients
Meet Paseda
Want to find out more about our courses?
45-minute discover clinic
Next up: 16th October 2026, 11:00 (UK)
A proven methodology, applied in organisations and trusted by coaches who want to work with more depth
6
Accredited coaching & development programmes
150+
Associate coaches accredited
30+
Master practitioner coaches
Trusted by organisations where performance and people both matter
People don't always struggle in obvious ways
In organisations, performance often looks fine on the surface. Targets are met. Work gets done.
But underneath that, conversations are more guarded than they appear. Pressure is carried quietly. Teams avoid what actually needs to be said. Leaders manage behaviour without fully understanding it.
For coaches, something similar happens.
Good conversations are being had. Insight is gained. But the change doesn't always last. Because what's driving behaviour hasn't been fully understood.
Most coaching and leadership development focus on behaviour. Skills. Frameworks. Conversations. But behaviour is often an adaptation. To pressure. To expectation. To past experience. If you don't understand that, people don't change. They adjust. And over time, that adjustment becomes masking.
Working with the whole human
At PasedaCoach, we don't just develop capability. We work with the whole human.
What someone is protecting. What they've learned to do to cope. How that shows up in how they lead, communicate, and make decisions.
We do not work only with visible behaviour. We work with the pressure, protection, patterns, and past experience shaping it. When you understand that, change stops being surface-level. It becomes sustainable.
Meeting the client where they are
We combine coaching, mentoring, psychology, positive psychology, neuroscience, trauma-informed practice, and leadership experience to work beyond surface-level change.
This is not one-size-fits-all development. It is a human-centred methodology applied with rigour across leaders, teams, and coaches.
Directive when needed. Non-directive when it serves. Focused on identity, not just behaviour.
Watch and go deeper
“This is exactly what I have been looking for” is a phrase that I am saying on repeat about the Advanced Practitioner in Positive Psychology Coaching course. It has been an incredible experience. The content is delivered with a perfect blend of short videos, detailed documentation, virtual meet ups and supporting practical resources to use as part of your coaching practice (game changer). As well as being introduced to a fantastic group of people to learn alongside, this has been a highlight in my coaching story so far. The team at Paseda have created the best environment for anyone to learn.
Kirsty Duncan
The National Coaching Conference & Awards, 4 February 2027
Secure Your Ticket
4 February 2027 · Birmingham
Our recent awards
The Silent Middle™
Understanding the space between surviving and thriving.
In her third book, Angela Cox draws on her own observations and the stories of real clients to explore what happens when capable, successful people find themselves caught between meeting expectations and living in a way they can actually sustain.
Through real human experiences, she brings the thinking behind the Paseda360 methodology to life, exploring the beliefs, behaviours and protective patterns that can sit beneath the surface of what a client presents with.
For coaches, The Silent Middle™ offers another way of understanding the person sitting in front of you. It explores why someone can appear successful, capable and completely in control, yet still feel stuck, disconnected or exhausted, and why lasting change often means going deeper than the presenting goal.
View the book launch inviteLook who's talking…
Proud to be part of the conversation
