Privacy policy

Last updated: 28 September 2026

1. Introduction

At Paseda Group Ltd, we take your privacy and the security of your personal information seriously. We are committed to handling your personal data fairly, lawfully and transparently and to respecting your rights under UK data protection law.

Paseda Group Ltd is the company behind Paseda360, PasedaCoach and PasedaLeader.

Paseda360 is our human-centric whole-spectrum coaching methodology. PasedaCoach provides coach training, development and associated services, while PasedaLeader provides coaching, leadership development, team coaching, workshops and related services to organisations and individuals.

This Privacy Policy explains:

• what personal information we collect;

• how and why we use it;

• how we keep it secure;

• who we may share it with;

• how long we keep it; and

• the rights you have in relation to your personal information.

This policy applies when you interact with Paseda Group Ltd, Paseda360, PasedaCoach or PasedaLeader, including through our websites and online learning platforms, by telephone, email, online forms, post, text, social media, events, training programmes, coaching engagements or face-to-face interactions.

Who we are

When we refer to “Paseda Group”, “we”, “us” or “our” in this policy, we mean Paseda Group Ltd, which is responsible for determining how and why your personal information is processed.

You can contact us regarding privacy or your personal information at:

Email: office@paseda360.com

2. Personal information we may collect

The personal information we collect will depend upon your relationship and interactions with us.

It may include:

Identity and contact information

This may include your:

• name;

• email address;

• telephone number;

• postal or billing address; and

• other contact details you provide to us.

Enquiry and submission information

We may collect information you provide when you:

• submit an enquiry;

• request information;

• download a brochure, guide or other resource;

• apply for or enquire about a programme;

• register for an event;

• complete an online form;

• subscribe to communications; or

• contact us about our products or services.

Programme, training and professional information

Where you undertake training or professional development with PasedaCoach, we may collect information relating to:

• your programme or course;

• attendance;

• learning and assessment;

• assignments and submissions;

• qualifications and certification;

• coaching practice and experience;

• supervision or mentoring;

• accreditation or professional recognition;

• feedback and evaluations; and

• communications relating to your training.

Where necessary, some information may also be shared with relevant accreditation, assurance or professional bodies in connection with the programme you are undertaking.

Coaching and service information

If you engage with us for coaching, leadership development, team coaching or another professional service, we may hold information necessary to manage and deliver that service.

Depending on the nature of the engagement, this may include information provided by you during onboarding, contracting, evaluation or feedback processes.

Where information is particularly sensitive, we take additional care regarding how it is collected, used, accessed and retained.

Transaction and financial information

Where you purchase products, programmes or services from us, we may collect information such as:

• billing details;

• transaction information;

• products or services purchased;

• amounts paid;

• payment status; and

• relevant invoice information.

Payment card information is generally processed through our third-party payment providers rather than being directly stored by us.

Communications

We may keep records of communications with you, including communications by:

• email;

• telephone;

• text or messaging services;

• social media;

• online platforms; and

• post.

We may also collect information about your communication and marketing preferences.

Marketing information

Where applicable, we may collect information about:

• your marketing preferences;

• newsletter subscriptions;

• email opens;

• links clicked;

• resources downloaded;

• events or programmes you have shown an interest in; and

• how you interact with our communications.

Feedback, reviews and surveys

We may collect feedback, survey responses, testimonials and reviews that you choose to provide.

We will obtain appropriate permission before using identifiable testimonials, case studies, photographs or similar material publicly where this is required.

Technical and website information

When you use our websites or online services, we may collect technical information such as:

• IP address;

• browser type;

• device type;

• operating system;

• approximate location derived from technical information;

• pages visited;

• time spent on our websites;

• links clicked; and

• how you arrived at and navigate through our websites.

3. How we collect your information

We may collect personal information directly from you when you:

• use a Paseda Group, PasedaCoach or PasedaLeader website;

• use our Paseda360 learning environment or other online platforms;

• complete an enquiry, registration or application form;

• purchase a programme, product or service;

• attend one of our courses, programmes, workshops or events;

• undertake coaching or leadership development with us;

• communicate with us;

• subscribe to our marketing communications;

• interact with us through social media; or

• provide feedback, reviews or testimonials.

We may also receive information from organisations that have engaged us to provide coaching, training or leadership services, professional or accreditation bodies, referral partners and service providers where there is a lawful reason for doing so.

If we obtain personal information about you from another source, we will handle it in accordance with applicable data protection legislation.

4. Cookies and website analytics

Our websites may use cookies and similar technologies to make our websites function effectively, understand how visitors use them, improve user experience and, where appropriate, support our marketing activities.

Some cookies are necessary for a website to function. Other cookies, including certain analytics or advertising cookies, may require your consent.

You can manage your cookie preferences through the cookie controls available on the relevant website.

Analytics

We may use analytics services, including Google Analytics, to understand how visitors interact with our websites.

This can help us understand matters such as which pages are visited, how visitors navigate through the site and how we can improve our online services.

Where required, non-essential analytics technologies will only be used in accordance with the choices you make through our cookie controls.

5. How and why we use your information

We only process personal information where we have a lawful basis for doing so.

Depending on the circumstances, we may process your information because:

It is necessary to perform a contract with you – for example, where you have purchased a programme, coaching engagement, event or other service.

It is necessary for our legitimate interests – for example, to operate and improve our business, respond to enquiries, maintain appropriate records, understand how our services are used and develop our products and services, provided those interests do not override your rights and freedoms.

You have given us consent – where consent is the appropriate lawful basis, including for certain forms of marketing.

We need to comply with a legal obligation – for example, accounting, taxation or regulatory requirements.

We may use personal information to:

• respond to enquiries and requests;

• provide information about our services;

• process applications and registrations;

• provide coaching, training, leadership development and other services;

• administer PasedaCoach training programmes;

• manage assessments, certification and professional development;

• process payments and financial transactions;

• issue invoices and maintain financial records;

• manage our relationships with clients, practitioners, learners, associates and organisations;

• administer events, workshops and programmes;

• provide customer and learner support;

• improve our services and customer experience;

• develop new programmes, products and services;

• administer our websites and online learning environments;

• understand how our websites and services are used;

• conduct surveys and research;

• request feedback or reviews;

• maintain appropriate business records;

• protect the security and integrity of our systems;

• prevent or investigate misuse or fraud; and

• meet legal, regulatory, accounting and reporting obligations.

Where we rely on legitimate interests, we consider whether our interests are necessary and proportionate and balance them against your rights and interests.

6. Marketing communications

We may send you information about PasedaCoach, PasedaLeader and other relevant Paseda Group services where we are legally permitted to do so.

The rules governing electronic marketing differ depending on the circumstances, including whether you are an individual consumer, an existing customer or a corporate contact.

Where consent is required, we will seek it before sending the relevant marketing communications. Where the law permits another basis, such as the applicable existing-customer provisions or legitimate interests for certain business-to-business activities, we may rely upon that basis.

You can change your marketing preferences or unsubscribe at any time by:

• clicking the unsubscribe link in a marketing email; or

• contacting us at office@paseda360.com.

Unsubscribing from marketing does not prevent us from contacting you about a programme, purchase, contract or service you are actively engaged with.

7. How long we keep your information

We do not keep personal information for longer than we reasonably need it.

How long we retain information depends on:

• why it was collected;

• the nature of our relationship with you;

• contractual requirements;

• accreditation, certification or training-record requirements;

• legal, accounting and taxation obligations;

• the nature and sensitivity of the information; and

• whether information may reasonably be required to establish, exercise or defend legal claims.

When personal information is no longer required, we will delete, anonymise or securely dispose of it as appropriate.

8. Sharing your information

We may share personal information with trusted third parties where this is necessary to operate our business or provide our services.

These may include:

• IT, website and hosting providers;

• online learning and training platforms;

• customer relationship management systems;

• email and marketing platforms;

• payment processors;

• accounting and financial service providers;

• professional advisers, including accountants and legal advisers;

• facilitators, supervisors, mentors, assessors and other people involved in delivering our programmes;

• professional, accreditation and assurance bodies where relevant to your programme;

• contractors and service providers working on our behalf; and

• government, regulatory, law enforcement or taxation authorities where legally required.

We may use third-party platforms and providers such as Mailchimp, Jotform, Stripe, Google and other technology providers as part of delivering our services.

Third parties processing personal information on our behalf are expected to handle it securely and only for the purposes for which it has been provided.

We do not sell your personal information to other organisations for marketing purposes.

9. International transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where this results in a restricted international transfer of personal information, we take steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the destination and provider, this may include relying on UK adequacy regulations or using appropriate contractual and other safeguards recognised under UK data protection legislation.

Where appropriate safeguards are required, these may include recognised international data-transfer arrangements and any necessary assessment of the protections applying to the transferred information.

10. Keeping your information secure

We take appropriate organisational and technical measures to protect personal information against:

• accidental loss;

• unauthorised access;

• misuse;

• alteration;

• disclosure; and

• destruction.

Access to personal information is limited to employees, associates, contractors, professional advisers and service providers who have a legitimate business need to access it.

People handling personal information on our behalf are expected to maintain appropriate confidentiality and security.

11. Your data protection rights

Depending on the circumstances and the lawful basis on which we process your information, UK data protection law may give you the right to:

Access – request a copy of personal information we hold about you.

Rectification – ask us to correct inaccurate or incomplete personal information.

Erasure – ask us to delete personal information in certain circumstances.

Restriction – ask us to restrict the way we use your information in certain circumstances.

Object – object to certain types of processing, including direct marketing.

Data portability – request the transfer of certain information to you or another organisation where the right applies.

Withdraw consent – where we rely on your consent, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You will not normally have to pay a fee to exercise your data protection rights. However, the law allows organisations to charge a reasonable fee or refuse to act in certain limited circumstances, for example where a request is manifestly unfounded or excessive.

To exercise your rights, contact us at:

office@paseda360.com

We may need to verify your identity before responding to a request.

12. Your right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing.

If you ask us to stop using your personal information for direct marketing, we will do so.

You can use the unsubscribe facility within our marketing emails or contact us directly.

13. Third-party websites

Our websites, emails, learning platforms or social media content may contain links to websites operated by third parties.

We do not control those websites and are not responsible for their privacy practices.

We encourage you to read the privacy information provided by third-party websites or services before providing personal information to them.

14. Complaints

If you have a concern about the way we have handled your personal information, please contact us in the first instance so that we have an opportunity to address it.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Further information is available from the ICO website.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal and regulatory requirements.

The latest version will be published on our websites and the date at the top of this policy will show when it was last updated.

Where a change materially affects how we use your personal information, we will take reasonable steps to bring that change to your attention where appropriate.

Paseda Group LtdHome of Paseda360, PasedaCoach and PasedaLeader

Email: office@paseda360.com

Last updated: 28 September 2026